Studio Story

I’m Jennifer Villamil

Hello, I’m Jennifer Villamil, Founder & CEO of REFORM STUDIOS.

After more than 20 years in advertising, movement was always my grounding force. When injury, pregnancy, and postpartum recovery changed how I could move, Pilates became more than a workout—it became the way I rebuilt strength, balance, and trust in my body.

That experience reshaped everything. I saw Pilates not as a trend or aesthetic, but as a powerful tool for real, functional change. A practice that supports you through every phase of life and helps you return stronger—physically and mentally.

REFORM STUDIOS was created from that belief.
A space built on consistency, momentum, and meaningful transformation—where Pilates is for every body, and progress is measured in how you move, feel, and live.

Because when you show up for yourself, momentum ignites.
That’s where true REFORM begins.

Meet the Team

Jennifer Villamil

Founder/CEO and Instructor

Jennifer discovered Pilates over a decade ago and was inspired to turn her lifelong love of movement into a more purposeful career. After healing from running injuries and finding strength through pregnancy and postpartum, she founded REFORM STUDIOS to help others experience the same transformative benefits. Her classes will push you and make you laugh while keeping a focus on mindful movement, functional strength, and consistency — empowering clients to feel strong, balanced, and connected in their everyday lives.

Samantha Siegel

General Manager

Samantha brings over a decade of experience in boutique fitness and wellness, with a strong background in operations and client experience. As General Manager, she ensures REFORM STUDIOS runs seamlessly—supporting the team, upholding elevated standards, and creating a welcoming environment for both guests and instructors.

She believes wellness goes beyond movement, and is passionate about fostering a community where every client feels seen, supported, and inspired. Samantha was drawn to REFORM for its commitment to precision, connection, and community—values that closely align with her approach to leadership and holistic well-being.

Meet our instructors in person

interested in joining the REFORM Team?

Community & Values

Our Vision: To enable more personal growth one reformer at a time.

Our Mission: Building healthier communities by making innovative workout experiences accessible to all.

Reform Studios is deeply connected to the Streeterville community from our custom mural celebrating the neighborhood’s unique history to our active membership in SOAR and ongoing support of local charities. We believe in strengthening the place we call home by giving back, fostering connection, and creating a space where our neighbors can move, grow, and thrive together.